Founder Letter – Jollof Café Investment Opportunity

Dear Prospective Investor,

My name is Dr. Oluwatoyin Oyekanmi, and I’m the founder of Jollof Café—a proudly West African food brand that’s cooking up more than delicious meals; we’re building a movement.

In just a few short years, we’ve gone from one kitchen in Johannesburg to multiple thriving outlets across Gauteng and Cape Town. Our menu—centered on the globally beloved Jollof rice—has drawn loyal fans from all walks of life: African immigrants, curious foodies, and locals looking for something soulful, spicy, and special.

But this is just the beginning.

We believe African cuisine is the next global food frontier, and Jollof Café is poised to lead that charge. Much like how Nando’s took peri-peri chicken from the suburbs of Johannesburg to the high streets of London, our vision is to take Jollof to the world—with franchise-ready models, packaged sauces, delivery-first ghost kitchens, and a strong digital ordering infrastructure.

We’re now opening up investment to expand our footprint across South Africa, Nigeria, and key diaspora cities globally—and we’d love to invite you to be part of that journey.

If you believe in food that tells a story, in brands that build culture, and in scalable business models rooted in heritage—then let’s talk.

Thank you for your time. Let’s build the next African food giant—together.

Warm regards,
Dr. Oluwatoyin Oyekanmi
Founder & CEO, Jollof Café
ceo@jollofcafe.co.za  |   www.jollofcafe.co.za  |   +27 67 027 8723